- where we collect your personal information from;
- what personal information we collect;
- how we use your personal information;
- who your personal information is shared with; and
- the rights and choices you have when it comes to your personal information.
The main reason we process your personal data is to provide you with the Services that you request from us (see section 4 below). For certain purposes set out in section 5 below, we may share your personal information with our partners, service providers and regulatory or governmental bodies. We will only hold your personal information for as long as necessary to fulfil the purposes for which we hold that personal information.
1. Who are we?
BUKAHOLIDAY.com is an independent holiday comparison site operating in the United Kingdom. We take your privacy very seriously.
BUKAHOLODAY.com is the data controller in relation to the processing of the personal information that you provide to us when you use our Services. If you have any queries relating to our use of your personal information, if you want to contact our data protection officer or if you have any other related data protection questions, please contact us using the subject “Data Request” at firstname.lastname@example.org.
2. How do we collect personal information?
2.1. From you – Most of the personal information we collect will be direct from you when you use the Services. We will collect this information from you through the website and social media channels operated by or on behalf of us.
BUKAHOLIDAY.com may also share your personal information with other service providers, but only if you have given your informed consent for it to do so while using BUKAHOLIDAY.com. The information that BUKAHOLIDAY.com shares will be used to speed up form filling, or to personalise, or improve your experience when using our website. Other than this, BUKAHOLIDAY.com does not share your personal information with 3rd parties.
2.2. From our partners – If you purchase a product from one of our partners whose products are shown on our Site then they may send us information they hold relating to the product(s) you have purchased. This allows us to track sales and improve our Services.
2.3. From our channel operators – whilst the majority of the channels on our website are run by us, some of our channels are designed, maintained and/or run for us by our trusted channel operators. We may receive your personal information from our channel operators and use it in accordance with section 4 below. Where our channel operators collect your personal information on a channel which is maintained by them, they will be acting as the data controller of your personal information. You can see a list of our channel operators including a link to their privacy policies here.
2.4. From our suppliers – We will sometimes use other companies to collect and process your personal information on our behalf, for example we may use IT service providers or market research agencies. Where we use third parties we will make sure that they commit to keep your information safe
3. What personal information do we collect?
3.1. The personal information we may collect when you interact with our website includes your name, address, email address and telephone number.
In the course of providing the Services to you, we may also store information about how you use our Sites, for example, the pages viewed and the website from which you came to visit our Site.
3.2. We do not knowingly collect or store any personal information about children under the age of 16 with the exception of certain travel insurance products. If you are aged under 16 please get your parent or legal guardian to provide us with your personal information.
3.5. In order to ensure the Services we provide you continue to meet your needs we may ask you for feedback on your experience of using the Sites. Any feedback you provide will only be used as part of our programme of continuous improvement and will not be published on the Sites.
Note that it is your responsibility to check and ensure that all information, content, material or data you provide on the Sites is correct, complete, accurate and not misleading and that you disclose all relevant facts.
4. How do we use your personal information?
We may use your personal information:
4.1 to enable you to access and use the Services including:
4.1.1. passing it to our partners including companies whose products or services are included on our Sites, with a view to them providing you with an online quote for the product/service requested by you. When our partners use your personal information to provide a quote they will act as data controllers of your personal information – you can see links to lists of our partners in section 5.1.5 below;
4.1.2. to make it easier for you to use the Sites we will store the personal information you provide and may use it to pre-populate fields on the Sites when making return visits;
4.1.3. to process a transaction between you and a third party;
4.1.4. to track sales, which may involve us sharing data with your product provider relating to the product(s) you have purchased;
4.1.5. to enable you to share our content with others, e.g. by using any ‘Email a friend’ or ‘Share this’ functionality on our Sites;
4.2. to communicate with you, including some or all of the following:
4.2.1. sending you information about products and services which we think may be of interest to you – We will only send you this information if you give us your consent for us to do so. We will contact you (depending on your contact preferences) via email, post, telephone, sms, or by other electronic means such as via social and digital media this may include new product launches, newsletters and opportunities to participate in market research;
4.3 to personalise and improve aspects of our Services including:
4.3.1. to improve our recommendations and insights. The information we collect helps us tailor our content and improve our suggestions to you and other users about products or services that may interest you or them.
4.3.2. to populate our customer insight products which are available to subscribers. We may pass certain insight products to our partners to help them understand customer behaviours and develop their product offerings; and
4.4. for research, such as analysing market trends and customer demographics including:
4.4.1. we may contact you to ask you to assist us with market research by asking you questions about the Services and asking you if you would like to complete a review of the Services. We may sometimes ask market research companies to contact you on our behalf; and
5. Who is your personal information shared with and by our partners?
When you use any of our Services, we may disclose your personal information to the following parties:
5.1.1. our channel operators – When you use the Services we may share your personal information with our channel operators for them to use it in accordance with section 4 above. Where our channel operators collect your personal information on a channel which is maintained by them, they will be acting as the data controller of your personal information provided in relation to a quote. You can see a list of our channel operators including a link to their websites here.
5.1.2. our partners including companies whose products or services are included on our Sites:
5.1.4. Market research agencies who may contact you on our behalf in order to ask you to assist us with our research;
5.2. How do our partners use your personal information and who might they share it with?
In order to provide you with a quote, our partners may exchange information about you with other companies and/or carry out checks with various databases. Our partners act as data controllers in respect of this use of personal information and we are not responsible for it. We have set out below some of the common ways they will share your information:
5.3.1. Some of our partners will use your personal information to assess your circumstances (including information about any third party who is named on the policy) and verify the information that you have provided before providing a quote to you;
6. Legal grounds for processing your personal information?
6.1. Consent – We will only send you certain marketing emails or alerts if you have confirmed that you are happy to receive this material. Where we have asked for your consent, we will only collect and process your personal information if you have given your consent for us to do so.
6.2. Legitimate Interests – We may use and process some of your personal information where we have sensible and legitimate business grounds for doing so. Under European privacy laws there is a concept of “legitimate interests” as a justification for processing your personal information. Our legitimate interests for processing your personal information are:
6.2.1. to communicate with you about the Services. We need to keep you informed about your use of the Services for example:
6.3.2. to personalise and improve our Services for example, we may use your personal information to personalise aspects of our service, including to inform you about products and services we think may be of interest to you (this will not include sending you marketing communications unless you have given us consent to receive these); and to allow you to use our eligibility checker services. We constantly aim to improve our Services to you and using your personal information in this way helps us to do this; and
6.3.3. for market research and analysis (see section 4.3.3 for further information about our customer insight products which are available to subscribers). This helps us to regularly review and improve the products and services we or our partners provide. Where possible data that we use/provide in this way will be in an anonymised format.
You have the right to object to our use of your personal information for these legitimate interests. If you raise an objection we will stop processing your personal information unless very exceptional circumstances apply, in which case we will let you know why we are continuing to process your personal information. Please contact us using the subject “Data Request” at email@example.com.
7. What cookies do we use?
A cookie is a very small text file placed on your computer or device. Cookies help us to:
7.1. understand browsing habits on the Sites;
7.2. understand the number of visitors to the Sites and the pages visited; and
7.3. remember you when you return to the Sites so we can provide you with access to previously saved quotes.
8. What advertisements do we show on our site and what online advertising do we use?
If you would like more information about online advertisements and your choices about how this information may used by these companies, please click here.
The Site also implements and uses Display Advertising using Google Analytics which permits advertisements and remarketing to be served on third party websites across the internet relating to a search made on any of the Sites. The Site and third parties, including Google, use first party cookies and third party cookies to inform, optimise and serve such advertisements. You can opt out of, or customise, these advertisements using the Google Ads Preferences Manager.
8.2 Online Advertisements – If you consent to us contacting you for marketing purposes, we may disclose an anonymised version of your personal information such as your name and email address (we use a process called hashing which means that the third party does not receive a plain text version of your personal information to protect your details) to third party providers such as Facebook and Google to enable us to display marketing to you via such sites.
9. How secure is our site and what steps do we take to keep you safe?
Your personal information’s security is very important to us. This is why, where it’s appropriate, our Site uses HTTPS to help keep information about you secure. However, no data transmission over the internet can be guaranteed to be totally secure
It might sometimes be necessary for us or our suppliers to transfer your personal information outside of the European Economic Area (EEA) to locations that may not provide the same level of protection as UK data protection laws.
10. How can you amend your preferences?
Any electronic marketing or communications from BUKAHOLIDAY.com we send you will include clear and concise instructions to follow should you wish to unsubscribe at any time.
To turn off communications from the BUKAHOLIDAY.com emails, you can follow the links included at the bottom of the emails you have received.
If you no longer wish to be contacted by providers for marketing purposes, please follow the instructions in their marketing communications, or consult their privacy policies for further information about unsubscribing.
If you would like us to stop processing your personal data with respect to any of the services we are providing to you, please email us at firstname.lastname@example.org, specifying that you no longer wish us to provide you with the relevant service or to process your personal information as part of such service.
11. Your personal information rights and how to contact us
You have certain rights under data protection legislation in relation to the personal information that we hold on you including:
11.1. Right to access: the right to a copy of the personal information we hold about you. We’ll ask you to describe the information you require, as well as letting us know about any other email addresses you’ve used on our Site, to enable us to trace your personal information. Depending on the nature of your request, we may also ask you for your full name and telephone number to allow us to verify your identity. Requests for copies of your personal information will be dealt with within one month.
11.2. Right to correct: the right to have your personal information rectified if it is inaccurate or incomplete. Requests for us to correct your personal information will be dealt with within one month. If we believe that your personal information is accurate, we will let you know that that we will not be amending your personal information and why,
11.3. Right to erasure and to restrict our use of your information: the right to request that we delete or remove your personal information from our systems. Data protection laws give exceptions to this right which, if applicable, we will explain in our response to you;
11.4. Right to restrict our use of your information: In some circumstances you can ‘block’ us from using your personal information or limit the way in which we can use it;
11.5. Right to data portability: the right to request that we move, copy or transfer your personal information;
11.6. Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests or where we use your personal information to carry out profiling to inform our market research and customer demographics. If you raise an objection we will stop processing your personal information unless very exceptional circumstances apply, in which case we will let you know why we’re continuing to process your personal information.
If you are not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may be able to refer your complaint to the relevant data protection regulator which in the UK is the Information Commissioner’s Office.
12. How long do we keep your information for?
Generally, you can expect us to keep your personal information while you use the Site.
If one of our partners processes your data in order to provide you with a quote they will be acting as data controller but they should only hold that data for so long as is reasonable in relation to providing you with that quote.
Even if you delete or ask us to delete your personal information it may persist on backup or archival media for legal, tax or regulatory purposes.
Last updated April 2021
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